Today, I enjoy building design systems, running workshops, speaking, and mentoring. With over ten years of experience leading successful teams - my approach is warm, honest, and guided by real-world tactics.
When I’m not keeping the lights on with consultancy work, I'm either playing steel guitar, losing at Ultimate Smash to my daughters, or making fancy cocktails.
Great outcomes are a result of talking to users constantly. Humans drive new ideas. There's always time to speak with customers.
Challenge assumptions and hold opinions lightly. Separate narrative from facts. Check anecdotes against real information. Sense and respond.
Put the best foot forward and see how it goes. There are many possible solutions available. Make it easy to take a different road should the time come.
writing & speaking
Inside Marketing Design
Scale or Die
Let's talk about design and getting your new idea to market